Shooting script for ITV 2 idents

Treatment

Freeview has approached me to 'refresh' the ident cycle for one of their channels. They are targeting channels like ITV 2 that will have a clear personality that reflects the channel, its audience and content.

The purpose of my ident is so that I can clearly show the personality of the ident. I can also sell the channel so that it gets more views from the audience.

For my ident I have chosen to rebrand ITV 2. Since ITV 2 always has fun TV idents for e.g., the tea spilling on all the teacups. There would be one person blowing the balloon up then playing with it, with the other person. Then it would suddenly pop and also would have the name of the Channel (ITV 2) halfway through the ident.

The music would be upbeat and dramatic with fast editing cuts that the ident is going to show. My target audience is 16–34-year-olds and this will appeal to them because the ident will have humour and fun scenes so that it can make the audience laugh while they are waiting for their favourite programme to come on. 

The medium I will be working in is live action because I am going to be using real life people that are doing activities.

I will be making two 30 second TV ident. The first one as i said is going to be someone blowing up the red balloon, playing with it with another person then it would pop. The second ident is going to be glow in the dark glow sticks that says ITV 2 on it.

Initial ideas for Tv ident.

 

Conventions of an ident - P2

 

What makes a TV ident is having a logo for your channel and also have the name of the channel in your ident so that your audience has a reminder on what channel they are watching in. Like for ITV 2 in their TV ident they have the name of the channel and the logo.

The ident usually is 5 seconds long so that it's quick but also gets the audience's attention to make them keep watching.

TV idents will also have continuity and advert breaks. This has a voice over with music in the background explaining to the audience what they're watching next. In ITV 2 they had a voiceover with the channels name and also the name of the programme for e.g., "ANT & DEC'S SATURDAY NIGHT TAKEAWAY" and what time it will come on. Giving the audience something to look forward to. Also, when it comes to the voiceovers it would be someone regional and upbeat so that it can relate to the programmes that ITV 2 has on. 

 

P2- History of idents

 History of ITV 2 Idents

ITV 2 is a television channel that was aired in the United Kingdom in the 7th December 1998. It's mostly so that the audience can get entertainment by watching the programmes like Bad chefs and Family guy. On August 5th, 2015, created new idents for their channel.

ITV 2 idents have previous idents where there would be specific programmes in that ident. Like in the first screen grab there is a lot of footwork and have colourful shoes. 

In the older Tv idents for ITV 2 they would have dramatic colour schemes like the one in the screengrab the soes and trousers are colourful. Making the Tv ident more interesting and fun for the audience.

In ITV 2's recent idents they're logo integrated into several pun-inspired scenarios such as "traffic games" and "teacups while splashing tea inside" making it more exciting for the audience since it's bright and colourful making the audience pay attention to the ident. 

Initial Research into Audio Visual Products LO2 -P2

ITV 2

ITV 2 airs programmes like reality-shows for e.g., Dress to impress which is a reality dating programme, comedy programmes like Bad chefs and also adults animated shows like Bob's burger's which has some adult humour

ITV 2's targeted audience are 16–34-year-olds because there's animated shows with dark humour and reality dating programmes which isn't suitable for children or older generations. 

ITV 2 has a fun personality that's targeted towards younger audiences. The ITV 2 ident is lively and colourful for the audience that are watching. The tea splashing on the teacups is very fun and prank because they are not trying to make it perfect. ITV 2 is more relatable and modern for the audience that is targeted to so that they can enjoy what they would like to watch.

This is an example of an ITV ident:

The overall purpose for this ident is so that the audience can know when the programme is starting or ending. The colour scheme in this TV ident is very colourful and aesthetic. Animation which will also make the audience look forward to what programme is coming up next since this TV ident indicates that a programme is about to come on. 

Channel 4

Channel 4 airs programmes like cooking shows (Ramsay's Kitchen Nightmares USA) and comedies like The big bang theory. 

Channel 4's targeted audiences are young adults aged between 18–30-year-olds because the shows are because it has more mature content that teenagers and children wouldn't be interested in like Come dine with me which is about amateur chefs that host a three-course dinner party.

Channel 4's personality is more realistic and serious because it has a lot of daily news, which is a reward winning news channel and what they are known for because of its seriousness and also reality shows but not the kind of reality show like ITV 2 which is more youthful.

Channel 4's current ident is a upside down four that is walking on top of a mountain.

The purpose of this ident is telling the audience when a programme is about to come on. Since the ident is aimed at 18–30-year-olds it is more relaxing to watch because the colours have nature palettes which have a lot of greens. In most of the 2022 Channel 4 idents there is always that big upside four which is walking around the whole of the UK representing that it's being watched by the whole of the UK.