Initial Research into Audio Visual Products LO2 -P2

ITV 2

ITV 2 airs programmes like reality-shows for e.g., Dress to impress which is a reality dating programme, comedy programmes like Bad chefs and also adults animated shows like Bob's burger's which has some adult humour

ITV 2's targeted audience are 16–34-year-olds because there's animated shows with dark humour and reality dating programmes which isn't suitable for children or older generations. 

ITV 2 has a fun personality that's targeted towards younger audiences. The ITV 2 ident is lively and colourful for the audience that are watching. The tea splashing on the teacups is very fun and prank because they are not trying to make it perfect. ITV 2 is more relatable and modern for the audience that is targeted to so that they can enjoy what they would like to watch.

This is an example of an ITV ident:

The overall purpose for this ident is so that the audience can know when the programme is starting or ending. The colour scheme in this TV ident is very colourful and aesthetic. Animation which will also make the audience look forward to what programme is coming up next since this TV ident indicates that a programme is about to come on. 

Channel 4

Channel 4 airs programmes like cooking shows (Ramsay's Kitchen Nightmares USA) and comedies like The big bang theory. 

Channel 4's targeted audiences are young adults aged between 18–30-year-olds because the shows are because it has more mature content that teenagers and children wouldn't be interested in like Come dine with me which is about amateur chefs that host a three-course dinner party.

Channel 4's personality is more realistic and serious because it has a lot of daily news, which is a reward winning news channel and what they are known for because of its seriousness and also reality shows but not the kind of reality show like ITV 2 which is more youthful.

Channel 4's current ident is a upside down four that is walking on top of a mountain.

The purpose of this ident is telling the audience when a programme is about to come on. Since the ident is aimed at 18–30-year-olds it is more relaxing to watch because the colours have nature palettes which have a lot of greens. In most of the 2022 Channel 4 idents there is always that big upside four which is walking around the whole of the UK representing that it's being watched by the whole of the UK.