Feedback analysis

 

Final drafts of ITV 2 idents

 

First drafts of ITV 2

 

Audience Feedback

Feedback on rough draft: The people I asked questions to was Pravini, Afsarah and Zayna. 

The questions I asked were:

What do you think of my idents?

Is there anything else we can add to my idents?

Do you understand the concept of my idents?

Can you see the idents clearly?

What do you think about the actors in these idents?

Afsarah said that my balloon ident that the camera was not in focus and the angle of how I took the shot wasn't ideal and that most of the time she just saw me putting the balloons on Areeba and not the actual ident, so she was confused on what the ident was about. Afsarah also said that the ident needs to have a bit more enthusiasm since I am trying to recreate an ident ITV 2 would have. Afsarah said that if I also add fun up-beat music that it would make my ident more entertaining. 

Zayna also said that she was a bit confused about what the ident was about. she also said that Areeba kept looking at the floor while recording while she came out of the balloon and not looking at the camera which is what she was supposed to do and said it would look better if she looks at the camera while coming out of the balloons. Zayna also said to add more balloons so that it looks more appealing to the audience.

Simona suggested that there should be a closeup on the balloons so that it doesn't show a lot of the cupboard because the balloons are supposed be filling up the cupboard with the person in it and that it would look more amusing if it looks like there's more balloons in there. Simona also mentioned that the camera wasn't really focus so it looked like the video was a little bit blurry, so if I put focus the camera my balloon ident would look better. For my other ident she also said that to crop a little from the bottom of the ident because you could mostly see the bed. Simona also pointed out that in some bits the ghosts head wasn't showing the head.

Draft idents

Rushes log for 2 idents

 

Reflection week 3

 What i did last week: rough draft, started rushes log and filming improvements.

What i will do this week: Finish rushes log, audience feedback and analysis, finish filming, start first draft.

Reflection week 2

 What I did last week: Staring my filming but figuring out how do to my ident

What I'm going to do this week: Do my rough draft of one of my idents. Do a rushes log. Do audience feedback and analysis.

Reflection production - week 1

Last week - blowed up balloons for my ident. Did a green screen for my ITV 2 ident and also picked out what copyright free music i'm going to use.

This week - Start filming my ITV2 balloon ident and probably finish it and start editing

Location recce - Khairun's house

Location recce - classroom

Legal and ethical issues

Framework

 

Work plan

 My aim is to finish two 30 second idents. I would need to use my time wisely to get the best quality of work. I would be using my lessons in school to go film my tv idents. I will then film all the parts of my ident. When editing i would need to find music and sound effects for my ITV 2 ident or i'll have to make foley sounds.

Week 1: get all the equipment and props ready, Areeba is blowing the red balloon and throwing it to zayna and then the balloon bursts.

Week 2: i will get glow sticks and be in a dark room and make ITV 2 with it.

Week 3: i will be putting all my work in final cut pro and start editing them.

Week 4: i will complete my ident and receive audience feedback with it.

Week 5: will use the audience feedback and do any changes that need to be done.

Week 6: Start my evaluation.

Week 7: Finish anything that needs to be finished  

Contingency

 I will be filming in school and at home.  I will borrow equipment with permission from the school and take it home. My backup location if i can't film in my house would be the classroom. I will with the other people that will take place in the ident for e.g. Areeba but if Areeba can't make it my backup is Zayna or Simona.

The props i will be needing for this ident is a camera with a tripod, a red balloon and glow sticks.

I will then edit my ident using final cut pro.

Moodboard 2

Moodboard 1

Risk assessment - Khairun's room

Risk assessment - Classroom

Call sheets

Launch Date

 This TV ident will be released next year because ITV 2 has had the same idents for years so it would be nice to have a different ident in the new year. This would attract the audience because the Tv ident is fun and help people enjoy watching the ident while they wait for what programme they want to watch. It also relates the programmes that are on ITV 2 for e.g., like Love Island which is fun and lively to entertain younger audiences.

Activity list

Personnel list

Resources required

Shooting script for ITV 2 idents

Treatment

Freeview has approached me to 'refresh' the ident cycle for one of their channels. They are targeting channels like ITV 2 that will have a clear personality that reflects the channel, its audience and content.

The purpose of my ident is so that I can clearly show the personality of the ident. I can also sell the channel so that it gets more views from the audience.

For my ident I have chosen to rebrand ITV 2. Since ITV 2 always has fun TV idents for e.g., the tea spilling on all the teacups. There would be one person blowing the balloon up then playing with it, with the other person. Then it would suddenly pop and also would have the name of the Channel (ITV 2) halfway through the ident.

The music would be upbeat and dramatic with fast editing cuts that the ident is going to show. My target audience is 16–34-year-olds and this will appeal to them because the ident will have humour and fun scenes so that it can make the audience laugh while they are waiting for their favourite programme to come on. 

The medium I will be working in is live action because I am going to be using real life people that are doing activities.

I will be making two 30 second TV ident. The first one as i said is going to be someone blowing up the red balloon, playing with it with another person then it would pop. The second ident is going to be glow in the dark glow sticks that says ITV 2 on it.

Initial ideas for Tv ident.

 

Conventions of an ident - P2

 

What makes a TV ident is having a logo for your channel and also have the name of the channel in your ident so that your audience has a reminder on what channel they are watching in. Like for ITV 2 in their TV ident they have the name of the channel and the logo.

The ident usually is 5 seconds long so that it's quick but also gets the audience's attention to make them keep watching.

TV idents will also have continuity and advert breaks. This has a voice over with music in the background explaining to the audience what they're watching next. In ITV 2 they had a voiceover with the channels name and also the name of the programme for e.g., "ANT & DEC'S SATURDAY NIGHT TAKEAWAY" and what time it will come on. Giving the audience something to look forward to. Also, when it comes to the voiceovers it would be someone regional and upbeat so that it can relate to the programmes that ITV 2 has on. 

 

P2- History of idents

 History of ITV 2 Idents

ITV 2 is a television channel that was aired in the United Kingdom in the 7th December 1998. It's mostly so that the audience can get entertainment by watching the programmes like Bad chefs and Family guy. On August 5th, 2015, created new idents for their channel.

ITV 2 idents have previous idents where there would be specific programmes in that ident. Like in the first screen grab there is a lot of footwork and have colourful shoes. 

In the older Tv idents for ITV 2 they would have dramatic colour schemes like the one in the screengrab the soes and trousers are colourful. Making the Tv ident more interesting and fun for the audience.

In ITV 2's recent idents they're logo integrated into several pun-inspired scenarios such as "traffic games" and "teacups while splashing tea inside" making it more exciting for the audience since it's bright and colourful making the audience pay attention to the ident. 

Initial Research into Audio Visual Products LO2 -P2

ITV 2

ITV 2 airs programmes like reality-shows for e.g., Dress to impress which is a reality dating programme, comedy programmes like Bad chefs and also adults animated shows like Bob's burger's which has some adult humour

ITV 2's targeted audience are 16–34-year-olds because there's animated shows with dark humour and reality dating programmes which isn't suitable for children or older generations. 

ITV 2 has a fun personality that's targeted towards younger audiences. The ITV 2 ident is lively and colourful for the audience that are watching. The tea splashing on the teacups is very fun and prank because they are not trying to make it perfect. ITV 2 is more relatable and modern for the audience that is targeted to so that they can enjoy what they would like to watch.

This is an example of an ITV ident:

The overall purpose for this ident is so that the audience can know when the programme is starting or ending. The colour scheme in this TV ident is very colourful and aesthetic. Animation which will also make the audience look forward to what programme is coming up next since this TV ident indicates that a programme is about to come on. 

Channel 4

Channel 4 airs programmes like cooking shows (Ramsay's Kitchen Nightmares USA) and comedies like The big bang theory. 

Channel 4's targeted audiences are young adults aged between 18–30-year-olds because the shows are because it has more mature content that teenagers and children wouldn't be interested in like Come dine with me which is about amateur chefs that host a three-course dinner party.

Channel 4's personality is more realistic and serious because it has a lot of daily news, which is a reward winning news channel and what they are known for because of its seriousness and also reality shows but not the kind of reality show like ITV 2 which is more youthful.

Channel 4's current ident is a upside down four that is walking on top of a mountain.

The purpose of this ident is telling the audience when a programme is about to come on. Since the ident is aimed at 18–30-year-olds it is more relaxing to watch because the colours have nature palettes which have a lot of greens. In most of the 2022 Channel 4 idents there is always that big upside four which is walking around the whole of the UK representing that it's being watched by the whole of the UK.

P1 - defining audio visual programmes

 Audio visual - means a product that contains visual imagery or sound. Audio visual promos are important tools that are used in media companies. An audio visual is released in advance of the new products launch dates to educate, inform, and entertain the audience and to also release sales of the final product being released or launched.

Before the new products are launched, companies would rely on these promotions so that it gains interest in a new product. Getting a promo right can have a significant impact on the interest of the new product.

Audio visual promos can be: music promos, trailers for a movie, Tv programmes, games, animations, TV ident.

Information - Audio visuals are used to provide information to the target audience regarding the final product.

Music promos - are short audio visual representations that are constructed to accompany a song released by a solo artist or band.

Educate - Audio visuals can also educate the audience because they provide key information that is relevant to the final product.

Entertain - Audio visuals are important for the release of a new film. They provide entertainment in their own way as they provide escapism for others.

Sell products - it also helps selling products by creating an interest among the target audience for the product.

Trailer for a film/Tv programme/animation/game - There are two types of trailers. A teaser trailer is the first stage of an advertising campaign. It will be released in advance for the film/TV programme/animation/game. A teaser trailer is usually scheduled nearer the release date of a trailer. A trailer is longer than a teaser trailer. Trailers use key elements of the final product.

Tv idents - Tv ident is a short audio visual sequence that is played for a bit before the show begins, which tells the audience what channel they are watching.

P1, M1, D1 Understand the purpose of audio-visual promos

 Music Promo

Music promo is when the band or artist usually releases a music promo for one of their tracks taken from their new album in advance to the release date to provide their target audience with a sample of their work. 

An example for this is: 

This entertains the audience because it's a music video with a catchy beat that gets stuck on people's heads and it would also make the audience want to sing along with it too. The filming production is really good as well, this tends to catch people's eye because the quality is really good. This also sells products because of how popular the song is. It also has product placement in it like Chanel and timberlands. 

The audience varies from 41% that are 14-18 year olds, 39% of the audiences are 25-34 year olds  and 12% of audiences are 45-54 year olds. 55 year olds and above make up to 2%. The majority of the blackpink fans are females that are 66% while the 34% comes from males. The audiences would have an interest for poppy and catchy music and also the quality of the music video because some fans also major in film they like to see good camera work. Even though blackpink has a lot of fans all over the world, in the US that has the most blackpink fans. 

The audience would expect a fast paced music video because a typical blackpink music video is fast paced. Individual close-ups on each blackpink member and also high quality camera shots because a usual blackpink music video would have a high quality music video. The audience would also expect Lisa to be rapping since she's the main rapper of the group and Rose, Jisoo and Jennie to be singing while Jennie also rapping in this music video. In the beginning of the sound they made the video blurry for a second to give the audience a feeling of what is happening and who's there. The cuts is fast faced to show the thrill that the audience will get from watching it since it's a fast paced song it would make sense if the cuts and editing is fast too. When it's a members turn there is a close-up on each member so that the audience can see what member it is. This music video also has a sample of the song La Campanella with a hip hop element making the sound more modern. The props that they used is a car in the beginning of the music video, black masks with teeth on it, a diamond tank, a cup with pink liquid and ice, shutters, a pink umbrella, fake money, match sticks, black bathtub, sword with blackpink on it, polaroid camera, chandelier, gates.

This music video is about blackpink clapping back at the haters. throughout the song blackpink shut down naysayers with clever comebacks. In the first verse Lisa and Jennie always talk about being on the haters minds. " heads turning, careful, you might break your neck, pink ice drip , drip, drip, freeze em on sight". Then Lisa adds "Bark, because the leash on your neck is mine". This shows the issues of artists especially a group like blackpink who has so many haters. Throughout the whole music video they remade scenes that they did in other past music videos and that creates a nostalgic feeling towards the viewers that have been with them from the start.

One trailer for a film

A trailer is longer than a teaser trailer because it builds on elements and provides more information on the final film.

An example for this is:

This educates the audience because it's a superhero movie and how it's about an everyday guy who is gifted with amazing powers by chance and uses them to become a superhero. While also trying to balance his normal life with his superhero life. Spider-Man attempts to sell the movie to their audience while also entertaining them and making them buy tickets to go see the film in the cinema.

 

The target audience for Spider-Man no way from home says 8+ but it's mostly enjoyed by teenagers and adults and Spider-Man fans.  The audience expects a lot of fighting scenes with the villains, plot twists and also some humour in the movie.The trailer first starts with a quick montage from scenes for a few seconds. Right after they show the title which has a colour of Red and Blue which are the colours you think of when you think of Spider-Man. The music changes when there's a close up of (the main character) Peter's face to depressing music, the colours in that scene are also dim telling the audience that something horrible is happening. The music then speeds up again while the scenes are getting more hectic as well making the audience more excited. There is also some humour as well when MG said " i know a couple of magic words myself, which is the world please" Then doctor strange also says "Please scooby-doo this crap" which is showing that the movie isn't too serious. There is a lot of SFX like explosives, lightning, cars being destroyed, flying in the air. 

The Spider-Man trailer connotes the message with great power takes responsibility because as you see in the trailer Peter Parker wants everyone to forget about him except the people that are the closest to him. When he tells Dr Strange about it something went wrong with his magic because Peter was asking for too many things then something happened and all the villains from the other Spider-man movies got released. This also brings nostalgia to the audience because they get to see the villains from the previous Spider-Man movies which makes this movie even more unique since it's adding characters from before.

Trailer for an Tv programme:

 

This entertains and educates the audience because the recordings of a girl named Hannah Baker who committed suicide, helping her lover Clay Jensen uncover the story behind her suicide and also confronting each and everyone of those culprits who lead her to commit suicide. 

The target audience for this show is 17+ because it talks about suicide and mature language. 13 reasons why is a Psychological thriller and has drama elements. In the beginning of the trailer Clay Jensen one of the main characters was feeling nostalgic for Hannah who passed away. The music has a dark tone to it, with it slightly building up. There are a lot of close-ups on the characters faces showing the expression and emotion that they are having finding out Hannah's dead and her recording tapes. The trailer is how this is very serious and barely has any humour to it. The colour imagery is dark and gloomy. The audience is expecting the show to have a lot of drama, in a serious tone and probably some traumatic events. They're texts in between a few scenes "They're afraid to tell the truth" making it suspenseful for the audience that are watching.

13 reasons why connotes the message of being kind to others always, because it's unknown how your actions could affect them. In the trailer one of the characters Justin said "She's a crazy drama queen, who killed herself for attention". This shows the audience that even when someone is dead, other people will deny it and think that they did nothing wrong by saying that someone did it for attention.

Trailer for a game:

This entertains audiences that love playing games because it's praised for its mechanics and the balance of playing individually and also the necessity of teamwork. It also has regular map updates, bug fixes and many other additions so that the audience doesn't get bored of valorant and keeps playing, that's why there's so many people playing it on a daily basis.

The target audience for valorant is aimed at 13+ due to the violence in the game. There are 30 to 40% of females that play valorant and the rest are males. The audience would expect lots of violence, gun shooting, and fast-paced gameplay. There is fast editing to show the audience the thrill of playing the game. There are close-ups of the guns in the valorant trailer to show the audience's the main purpose of the game. There is a lot of SFX as well in this trailer with the bright colours of the gun shooting and the bright orb that's floating around. People that are interested in this game would most likely like how violent and fast- paced the game is.

Valorant takes place in a distant future version of earth, one that follows a mysterious event called the first light. Spanning the entire globe, first light transformed everything in sight. From developing a new technology called Radianite to creating government administrations. One generic code that valorant uses is narration. There is a narrator speaking over the footage explaining what's happening. The audience would expect good visual quality and also good gameplay. It appeals to the technical aspects by having sound effects like gun shooting and stabbing as well as building tension when someone is getting chased or shot at.

Trailer for an animation:

This animation educates children ( ages 4 - 5) because they're numbers and can teach children how to solve numerical problems in the real world. This also entertains the audience because of the animations. When the character the numbertaker comes in it makes it more entertaining because he is the villain of the show since he takes the numbers. 

The target audience is children. The audience (since they're children) would expect the animation to be fun with upbeat song tracks. The trailer is fast-faced to make the animation not boring for children. it's colourful which is an important thing because if the colours were dull the children wouldn't want to watch it. There's close-ups on the numberjacks while they are bouncing making it exciting and fun for the kids to watch. There is also narration in the background telling us what's happening with the numberjacks. The narrator is making his voice lively for the audience that are watching.

Numberjacks are a group of anthropomorphic numbers 0,1,2,3,4,5,6,7,8,9 but 4 of them team up on a mission. Five who is a female that loves being a numberjack, six who is good with some tricks and jumps, 4 who is the smart one but is still unsure and three who is the younger one who is cheeky and funny. The reason for the numberjacks is for young children to solve simple math problem while also having fun doing it.

TV ident:

A tv ident is a short audio-visual sequence that is played in seconds before a programme begins.

The audience is the people watching the channel 

Tv idents is to inform the audience when the show is about to start or when the show is about to end and also during advert breaks. This technique can have more than one use, firstly to remind the audience the channel that they are currently watching on and to also to advertise the branding identity that is represented through the ident.

There isn't a specific audience that watches the Tv ident only when watching the channel. There's also no specific gender as well. The audience would expect the channel's name to be clear in the Tv ident as well as making it unique so that it doesn't look the same as any other Tv ident. It's an animation that's supposed to entertain the audience for a few seconds while they are waiting for their favourite show to come out. A generic code that is used is the ident's music and audio (sound effects). The music makes the ident unique and whenever the audience hears it, they would know where it comes from.

There is also narration describing what show is coming next and it also makes sense on what the lions are doing and what the narrator is saying (they are matched together). The ident itself uses animations and the audience would be entertained by the animations that are showing. The Tv ident is just animations with no actors except from the narrator. It just shows a lions that has E4 writing all over it that is leaping to another lion.

The Spider-Man trailer, Valorant and 13 reasons why trailer work in a similar way because they are entertaining the audience showing them the most dramatic and entertaining parts of the movie/show/game. With showing the audience a little bit of the story line and stunts with Spider-Man to having a narrator tell the story with 13 reasons why and why you should play valorant by showing the audience what kind of guns and other equipment that the games have. Since Spider-Man was produced by Sony Pictures which also produced many marvel movies like Avengers: Endgame since the audiences like marvel movies they would most likely like Spider-Man as well since it was produced by the same company. The company that made valorant is Riot games and they are also a popular company which also made league of legends which is also a popular game, they would attract audiences that play that game and also more since it would be a new game. Trailers and videos like Blackpink: Shut down and Spider-Man no way from home entertain the audience while Numberjacks and E4 Tv ident informs and educates the audience. E4 Tv ident informs you when the show is going to start, in the middle of an advertisement and also when it's going to end. With 3D animations and visuals to get the audience's attention. While the Numberjacks educate the audiences (which are children) and also has 3D animations to grab the audiences attention. The audience that watches Numberjacks can learn something but also be entertained at the same time. In the opinion the trailer i think was the most effective and why is Spider-Man no way from home because there is narration in the trailer telling you what's going on. There's fast-paced scenes to entertain and grab the audience's attention. There is also a lot of SFX like explosives and lightening that are capturing the audience's attention and making them stay tuned to watch. There is also some humour in the trailer making the audience laugh and making them want to watch the movie even more.